Intro

Smarter Asset Management. Safer Operations. Lower Costs.

Designed and developed 8 interactive touchscreen displays for the Ministry of Transport and Communications (MoTC) pavilion, commissioned through Eventive Qatar. The project translated complex transport, smart-city, and digital government initiatives into intuitive, engaging, and visually compelling interactive experiences for exhibition visitors.

Role

I directed the interactions and designed the bilingual (English and Arabic) user experience for eight touchscreen displays, creating intuitive navigation and cohesive visual layouts. Working with Eventive Qatar’s technical team, I ensured each display delivered clear storytelling and an engaging, consistent experience aligned with MoTC’s “Safe, Smart Cities” theme.

Client

Eventive Qatar

Event

QITCOM 2019, Qatar National Convention Centre

Key Features

Interactive maps and dashboards

visualizing transport networks, smart mobility, and digital initiatives

Narrative-driven experiences

guiding visitors through MoTC’s smart city and digital transformation projects

Directed user interactions

to optimize gesture-based navigation and create a fluid, engaging user flow

Visually unified design system

applied consistently across all eight touchscreen applications

Touchscreen Displays

SILA

Insights into SILA initiative for smart transport and digital management.

Maritime Transport

Interactive insights into Qatar’s maritime transport infrastructure.

Qatar Digital Government

Overview of digital government initiatives and citizen services.

THEQA

Displays showcasing quality assurance programs in transport and digital infrastructure.

Safe Space

Interface highlighting safe and secure digital environments.

Qatar Digital Government Training Program

Module showcasing training programs for digital transformation.

E-Commerce

Explore MoTC’s digital commerce initiatives and services.
QITCOM 2019 - MOTC E-commerce

TOSDR

Presentation on Terms of Service and data rights for citizens.
IMPACT

The project helped the MoTC pavilion deliver an immersive and informative experience that engaged visitors and clearly communicated Qatar’s commitment to smart, safe, and sustainable development.

By directing both the design and the interactions, I ensured that each display was not only visually cohesive but also intuitive and memorable, demonstrating the potential of interactive design in large-scale exhibition environments.