Intro
The Qatar Museums app serves as a comprehensive digital companion to the country’s cultural network, bringing together all museums, heritage sites, and public art spaces under one platform. It enables visitors to explore exhibitions, collections, and experiences through interactive maps, audio tours, QR-based artwork guides, and personalized tools, enhancing the connection between audiences and Qatar’s rich cultural landscape.
Role
Led the design strategy and experience architecture, creating a unified, bilingual platform that connects all Qatar Museums institutions and cultural destinations. The work focused on clarity, accessibility, and seamless integration between digital and in-person experiences.
Client
Qatar Museums
Platform
iOS & Android
Unified Museum Access
Designed a single, consistent entry point that simplifies navigation across all Qatar Museums institutions — reducing friction and ensuring users can discover cultural destinations without switching platforms.
Exhibitions & Collections
Structured exhibition and artwork content around user curiosity, with clear hierarchies, rich imagery, and contextual information that encourages deeper exploration without cognitive overload.
Galleries & Art Spaces
Created an intuitive browsing system that allows users to explore diverse venues and art spaces, maintaining orientation through consistent visual and navigational cues.
Cultural Pass Integration
Embedded a seamless sign-in and rewards experience that connects users’ museum visits with exclusive benefits — reinforcing engagement and return behavior.
Interactive Wayfinder Maps
Designed map interactions focused on spatial awareness and ease of movement, helping users orient themselves in real-world museum environments through intuitive gestures and clear visual landmarks.
QR Code Scanning
Enabled a smooth, camera-based interaction that connects physical artworks to digital storytelling — providing immediate, contextual information and reducing the effort needed to learn about exhibits.
Audio Guides
Crafted an immersive listening experience that supports self-paced learning and accessibility, allowing visitors to engage with art through narrative and sound while navigating spaces hands-free.
Dining & Retail
Integrated information about cafés, restaurants, and museum shops into the discovery flow, addressing practical visitor needs and encouraging on-site engagement without disrupting exploration.
Favorites & Reminders
Introduced simple bookmarking and notification tools that give users control over what they want to revisit, personalizing their museum experience and promoting ongoing interaction.
Bilingual Interface
Designed for English and Arabic, with mirrored navigation and adaptable layouts to ensure a consistent, accessible experience for users of both left-to-right and right-to-left scripts.
IMPACT
The Qatar Museums app reimagines how visitors experience the nation’s cultural institutions — merging art, technology, and storytelling into a single platform.
It transforms museum visits into interactive journeys, enriching engagement and accessibility across Qatar’s diverse cultural ecosystem.